Primark – Oxford Street

Oxford Street West Refit

This project further cements our long-standing relationship with Primark, demonstrating our ability to deliver complex refits in high-profile retail locations. Our team’s commitment, adaptability, and technical excellence ensured that the Oxford Street West store remains a flagship destination for Primark’s customers.

Fit-out works to Clients latest standard, comprising of:

  • New ceilings / soffits
  • New internal and external signage
  • New self-scan cash and wrap desks
  • New flooring including preparation to sales areas
  • New electrical installation
  • Enhancement of back of house including decoration and new furniture
  • Total store trading area 71,100 sq ft

Benefits

Where possible, we prioritised local labour and subcontractors, supporting London-based trades and suppliers. We also engaged in regular coordination with local council and community liaisons to ensure the project aligned with public safety standards and retail district commitments.

Our approach prioritised speed, safety, and adaptability, ensuring minimal disruption to store activities and pedestrian flow. We also offered early-stage design coordination and value engineering solutions, enabling cost efficiencies without compromising on finish or performance.

  • Complex phasing to maintain operational continuity during refurbishment
  • Integrated coordination with multiple stakeholders including in-house client teams and third-party suppliers
  • Installation of specialist self-scan tills and associated electrical/data infrastructure
  • Structural adaptations to support new ceiling configurations without compromising the heritage features of the building

Challenges

Working in the heart of London’s busiest shopping street brought with it several logistical and operational challenges. These included restricted delivery times, noise control limitations, and the requirement for both day and night-time working in certain phases. Our team overcame these through meticulous planning, stakeholder collaboration, and flexible work sequencing to deliver the project seamlessly and on time.

Result

We successfully delivered a high-spec retail environment in line with Primark’s evolving brand identity – while maintaining continuity of operations in one of London’s busiest retail districts.

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